We are Free Roaming
From day one, we crossed off the stuff that annoys people most: sneaky asterisks, fine print buried on page seven, and support that only knows how to say “we’re looking into your case.”
We believe no one should start a trip searching for signal instead of enjoying the destination. That’s why we do this the way we’d do it for ourselves, just activate, connect, and go.
This isn’t a slogan. It’s our daily reminder of how we want to do things, to stay true to why we started, and to make sure you know exactly who you’re traveling with.
Marcos Arias
CEO / Founder
Our Principles
Transparency
In a world where surprise fees are the norm, we keep things simple. What you see is what you get, with no tricks or fine print. Trust is earned by being clear from the start.
PRINCIPLE 1
No tricks or fine print
We don’t use deceptive offers or hidden conditions. Everything you need to know is clear from the start.
PRINCIPLE 2
We own our mistakes
We make mistakes (we’re human), but when we do, we fix them and compensate you without you having to ask.
PRINCIPLE 3
You stay because you want to
No contracts, no commitments. If you decide to leave, we won’t try to keep you with offers we should have given you from the start.
Loyalty
For us, fairness is simple: we take care of those who are already with us first. We don’t believe in bait offers for new customers while loyal ones pay more. Loyalty should be rewarded, not punished.
PRINCIPLE 4
Our customers come first
If you’re already with us, you get the best we have to offer. No tricks, no “new customers only” deals. If there’s a better rate, it’s yours.
PRINCIPLE 5
Real support, no bots
When you need us, a real person (yes, flesh and blood) will assist you and solve your issue in the same conversation. No excuses.
PRINCIPLE 6
Plans that improve over time
We believe fairness means getting more without paying more. That’s why we’re constantly working to improve what we offer you.
Commitment
There are a thousand better things to do on a trip than arguing with your carrier over a roaming bill. Explore, enjoy, and forget the hassle. We’ll make sure you stay connected.
PRINCIPLE 7
We don’t hassle you
We won’t call you with “exclusive offers” or flood your inbox. If you need anything, you know where to find us. It’s that simple.
PRINCIPLE 8
No phantom charges
If you use 1 GB, it’s because you actually used it, with no hidden adjustments or inflated calculations.
PRINCIPLE 9
Any problem is our problem
If there’s a problem, it’s on us. We fix it and compensate you without you having to ask. And we start by agreeing with you.
Our Story
The start of our journey: 2014
Our adventure began in 2014 when we identified a fundamental need: staying reliably connected while traveling and providing seamless solutions for other travelers. That’s how we laid the foundation for a thriving global network.
Breaking Boundaries: 2015-2021
Over these years, we grew exponentially. We expanded our coverage to key destinations like Mexico, Canada, Europe, and over 120 other locations. We redefined what it means to stay connected while traveling the world.
Sustainable Future: 2022-2023
We took the decisive path toward carbon neutrality by actively advancing eSIM technology. This groundbreaking innovation allowed us to completely say goodbye to physical SIM cards, significantly reducing our ecological footprint.
Continuous Progress: 2024-Present
Celebrating ten years, we reinvented ourselves with a modern rebranding, reflecting our evolution and commitment to improving connectivity. We look to the future, ready for new technologies and opportunities.
What makes us unique?
(Spoiler: it’s not a “team committed to excellence”)
We built it for ourselves, then for everyone else.
We weren’t telecom experts, we were travelers tired of overpaying and not understanding a thing.
That’s why Free Roaming didn’t start as a business idea, but as a homegrown solution that kept growing.
We’re not here to impress you, we just want you to connect and get on with your trip. Because in the end, no one remembers the SIM. Everyone remembers the journey.
We’re here if something goes wrong, and even if it doesn’t.
No robots, no tickets. If you message us, someone replies in under 2 minutes, and if you don’t, even better. It means everything’s working just like it should.
Always improving
We’re not satisfied with “it works,” we want it to work even better.
That’s why we keep improving the eSIM, adding more destinations, and making the connection faster, more stable, more ours.
It’s not obsession, it’s respect for the people who travel with us.
We don’t leave a footprint, at least not the bad kind.
Trips are meant to leave memories, not waste. That’s why we ditched the plastic, the lost cards, and everything that doesn’t add to a good story.
Switching to eSIM wasn’t a strategy, it was common sense. There’s no worse souvenir than a broken SIM rattling around in your backpack.
